wda guidebooks – Anna Ow

Singapore Workforce Development Agency (WDA)

MY ROLE: ART DIRECTION, DESIGN, COPYWRITING

Year: 2014

The Workforce Skills Qualifications (WSQ) guide books were created to promote WSQ certifications and courses by the Singapore Workforce Development Agency (WDA).

Many members of the public attend roadshows and workshops organised by WDA and the team wanted an informational booklet people interested in signing up could takeaway to learn more. My task was to create an attractive guide book that was easy to read and understand.

The cover was designed to be eye-catching and identifiable to the respective industry at a glance. As each book had information on nearly 50 over courses, I had to write concisely and carefully design the layout. Comics and infographics were also used to explain important details in an engaging way.

These guide books were used from 2013 to 2016, and over 300 copies were printed and given out at trade shows, public events and engagement activities.