fsLAW
MY ROLE: BRANDING, WEB DESIGN
Year: 2017
Lots of clients were already familiar with the company logo, so my goal was to keep it as close to the original brand look and feel yet make a modern refresh.
I did a couple of experiments such as placement of the elements, gradients, and the font type itself.
I wanted to keep the distinctive and strong shape capable of standing out among its competition when standing next to other logos. The original logo had different shades of pink, orange, purple and blue that I wanted to save. I paired pink and orange, purple and blue to create two set of gradients.
