Bueno-meter
Did you know, the Kinder Bueno contains a hidden smile? With this idea in mind, we launched a smile detector The “Bueno-meter”. The meter starts at 0% and gets higher in value the wider the user smiles. Once the user hits 100% Bueno, happy animation appears. Feel a 100% Bueno when there is Kinder Bueno!
Campaign date: 2022
Market: South Korea (EN, KR Version)
Client: Mondelez
Art Director: Anna Ow
Developer: Dipankar Ghosh